Even with the rapidly growing online business scene and the many people who have chosen online shopping as their means of buying, especially with the emergence of Covid-19, there are still a large number of people who still hesitate on buying online.
Buying things online is one big fear for a large number of people and this is often a result of their inability to figure out how exactly this virtual transaction works and also the looming threats of online fraud and leakage of personal information making a turn on the internet.
For some, playing safe by being apathetic to online shopping is the best bet. But, there’s still room to build trust in online shopping even though it’d take some time. Regardless of these possible challenges, there are many reasons to trust online shopping, especially today.
- The Presence of Social Media: Social media doesn’t just connect you with people you know, it also creates room for online brands to boost their trust with their buyers. With social media, a buyer can easily cross-check the presence, products, and services of a seller through platforms like Twitter, Facebook, Instagram, etc. Social media plays the valuable role of providing both sellers and buyers the space to build trust as well as encourage sales. On the other hand, on the rare occasion when a brand doesn’t have a social media presence, there’s the possibility of encountering reviews from others on social media who have patronized the brand in the past.
- Reputable Brands: Many online retail stores are practically the giants when it comes to e-commerce that would never compromise their reputation in any way. Buying from online brands like this builds your trust and reliance on their services as they have been around for a long period (most of them before online selling started booming) to ever think of jeopardizing their business. Instances of brands like this are Amazon, ASOS, Nike, etc.
- Online Reviews and References: Many online buyers’ fears are mostly allayed by the customer’s feedback they get to engage in. A customer review is a testimonial of the service of a particular online store. And even though some of the reviews can be spam, there are genuine reviews on these sites. For instance, many online shoppers who buy from e-commerce sites like AliExpress base 90% of their reliance on a particular product and seller of the reviews from others.
- Purchasing Protection: Many online shoppers have come to rebuild their trust in online shopping again since the introduction of features that safeguard personal details during transactions. To build trust, many online sellers are imbibing with secured payment options that allow the use of credit cards against debit cards. And, the majority of credit cards now offer purchase protection in case of any resulting challenges.
The only reason why many people have been encouraged to participate in online shopping again is because of the secured protection practices that are now involved which makes the experience less terrifying for some.